It’s Not Too Late To Start Fizz Free February

Although we’re over a week into February, it’s not too late to get involved with a campaign launched at the beginning of the month designed to get people to cut down on the amount of sugary fizzy drinks they’re consuming.

Dentistry reported on the initiative, called Fizz Free February, which was first launched by Southwark Council last year and has now become part of the national Sugar Smart UK campaign.

Speaking to the news provider, Jane Avis, Croydon councillor and cabinet member for families, health and social care, explained that as well as being better for your health and your teeth, cutting back on your fizzy drink intake could save you money.

“Making a commitment to go fizz free in February will help you to develop new, healthier habits. It will also make it easier for you to cut down on fizzy drinks for the rest of the year,” she stated.

Families in particular are being urged to take on the challenge, with the website revealing that 29 per cent of a child’s average sugar consumption comes from fizzy drinks.

The British Dental Association (BDA) is also backing the campaign, with BDA chair Mick Armstrong pointing out that sugar is the single main cause of tooth decay, as well as being a big contributor to obesity in the UK.

Dentists in Guildford can visit the BDA website to download a poster that can be printed and displayed in their practice to promote Fizz Free February.

Last year, the Local Government Association revealed that there has been a significant rise in the number of tooth extractions among children under 18, and called for more to be done to curb their sugar intake.